Public Relations
There are many Public Relations service providers out there (see my notes on the virtual cloud), but few go beyond the conventional motions. One Edward Louis Bernays (1891 - 1995)* is credited with being the "father" of public relations. According to him, "Public relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance."
Bernays ostensibly understood that the most important person in the chain that leads to "relations" with the "public" is the public - the consumer. All too often, public relations "campaigns" are crafted in a vacuum. Those who would provide counsel and content based on textbook templates are doing you a disservice.
Public relations, media relations and the crafting and delivery of content that resonates with the consumer are inextricably linked. Seek an approach that is tailored to your needs.
Strategic partners are available to provide additional resources.
Examples of clients, partner references etc. are available upon request.
*Yes, he lived to be well over 100.
*No, they didn't name the sauce after him (that's "béarnaise").
*Yes, his uncle was Sigmund Freud.
*Yes, some times a cigar is just a cigar.
